Revolutionary Times
Brand Values

Brand Values

Big Tech, Big Profits

Big Tech, Big Profits

Currency Club

Currency Club

2013: A Year of CEO Changes

2013: A Year of CEO Changes

Visual Guide to NoSQL Systems

Visual Guide to NoSQL Systems

The Infrastructure Triangle

The Infrastructure Triangle

The illusion of choice

The illusion of choice

Where to live?

Where to live?

Bad Trades’ Ripple Effect

Bad Trades’ Ripple Effect

The 6 Principles of Persuasion

Persuasion works by appealing to certain deeply rooted human responses. Experiments in social psychology by Robert Cialdini and others have identified six of those responses, which Cialdini initially described in his book Influence.

Liking

If people like you—because they sense that you like them, or because of things you have in common—they’re more apt to say yes to you.

Reciprocity

People tend to return favors. If you help people, they’ll help you. If you behave in a certain way (cooperatively, for example), they’ll respond in kind.

Social proof

People will do things they see other people doing—especially if those people seem similar to them.

Commitment and consistency

People want to be consistent, or at least to appear to be. If they make a public, voluntary commitment, they’ll try to follow through.

Authority

People defer to experts and to those in positions of authority (and typically underestimate their tendency to do so).

Scarcity

People value things more if they perceive them to be scarce.

Financing Models

Financing Models

Disruptive Technologies

Disruptive Technologies

Billion-dollar Tumblr deal

Billion-dollar Tumblr deal